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Nebojša Milićević
Team leader



        With over 20 years of international sales, marketing and advisory experience, Nebojša is one of very few consultants in Serbia with genuine on-the-ground experience in business development.

        During his sales career, he helped companies like DU PONT, MOULINEX, BEARMACH, PIAGGIO and DRENIK ND gain leading postions in Serbia and other Central European markets. Holding leadership positions in both multinational and Serbian companies allowed him an in-depth understanding of company expectations/limitations, cultural differences and the best ways of establishing long-term business co-operation in order to secure continued growth.

        While working as Trade and Investment Director with the Commercial Section of the BRITISH EMBASSY BELGRADE, Nebojša helped a number of British and international companies establish their presence and increase sales in this market. Such a successful career offers a wealth of international business experience, local market expertise and an extensive list of contacts that can be essential for success of your business in Serbia.


Aleksandar Jovanović

Senior Advisor – Business Process Optimisation (LEAN, 5S)


            Aleksandar Jovanović is a seasoned professional with more that 35 years of experience in manufacturing, sales/marketing and consulting. For over 20 years he worked in multinational companies around the world: DU PONT (Holland and Switzerland), MARMON GROUP and LOUSIANA PACIFIC (USA), ROYAL GROUP TECHNOLOGIES and KAYCAN (Canada).

            His driving force is “DO IT BETTER”. His achievements translated into a number of promotions, two important Environmental awards, and other forms of professional recognition.

            Since 1990, when he was introduced to LEAN principles for the first time, Aleksandar has successfully implemented LEAN in number of companies with excellent results. Those results are represented in substantial savings in production costs, reduced inventories and transportation costs, exceeding a million US dollars per plant. His list of clients includes SHEPHERD PRODUCTS, PLASTMO, MILTON DISTRIBUTION, OMEGA, RGT ROYTEC, MARMON GROUP, LP, COLSON CANADA and DU PONT.



Božidar Kačunković

Senior Advisor – Marketing Communications

            Božidar has gained his vast marketing experience through work with clients such as COCA-COLA, PROCTER & GAMBLE, BRITISH AMERICAN TOBACCO, REEMTSMA, TOYOTA, US STEEL and MERCEDES BENZ. His portfolio of Serbian brands includes everything from the Ministry of Tourism to leading consumer brands like KNJAZ MILOŠ and DUEL.

            Božidar’s expertise covers many areas of marketing such as organization and restructuring of marketing teams, analysis of market & consumer research data, strategic planning, brand plan development with communication & creative strategy, marketing strategy development or rightsizing, creative concept production with an optimized team, brand plan execution with supervision of defined media strategy and media plans, all types of below-the-line promotional activities at the point of sale/consumption. He also specialises in supervision, control and evaluation of existing marketing projects and campaigns.

            After years of working with SAATCHI & SAATCHI Balkan, SCHOLZ and FRIENDS, BATES and KNJAZ MILOŠ and UKT Marketing Consulting, Božidar became a highly respected marketing consultant and will be a valuable tool in a successful launch/development of any new product or service in the Serbian market            





Nebojša Mihailović
Senior Advisor - Legal


        Nebojša qualified at the Faculty of Law (University of Belgrade) in 1985 and set-up his own legal practice in 1989.

        He has extensive knowledge in all domains of business related law, commercial ligitation and dispute resolution. Areas of practice also include contractual law, commercial law, labour law, corporate law, administration and incorporation of local entities for foreign companies, legal representation and consulting. Nebojša furthermore has wide experience in various aspects of real estate investment projects in Serbia including research of potential development sites, due diligence procedure based on relevant documentation and consulting on all stages of real estate project development.

        His current list of clients includes both foreign (SWATCH SWISS WATCHES, NOVA YOUNG & RUBICAMA, MAC STEEL Intl. UK Ltd, TRENKWALDER etc.)  and domestic companies and institutions (SERBIAN NATIONAL THEATRE, SERBIAN BASKETBALL ASSOCIATION, DON TRADE COMPANY, LUKAFOOD, AUDIOTEXT DS, FERROMET and others).  




Prof. Dr. Bilgin Tiryakioglu
Senior Advisor - Legal (Turkey)


Dr. Tiryakioglu is a distinguished expert of private international law issues with over 20 years of legal experience. She has published extensively in the areas of International Trade, Foreign Investment, and Citizenship and Foreigners Law. She has chaired the Private International Law Department at Ankara University and researched as a Fulbright Scholar at Washington College of Law, American University. She is currently a Professor of Law at Bilkent University and practices
commercial law in Turkey.

        Her client list includes a major U.S. private equity firm, a Turkish investment bank, governmental bodies, as well as a number of foreign and Turkish companies



Associate Advisors and Support Team

        We are proud of the fact that we have worked with a number of first class professionals from various aspects of business life. As business is done between people it is essential to know experts that could really do the job and move things forward. Based on your requirements we will put together a team of reliable professionals best suited for the task in hand.